You probably don’t know it yet, but you know the work of Another Company. The innocuously named PR Company tends to fly under the radar, but enjoys a client roster that reads like an elite version of ‘Who’s Who’ in the popular marketplace.
For the past six years, Another Company has been the PR agency pushing the creative envelope in Mexico City. Owners Jaspar Eyears and Rodrigo Peñafiel have created a science to carving distinct and innovative paths that lead both clients and consumers down the rabbit hole to Wonderland.
Down that path, you’ll find clients from Nike to Donna Karan, Mario Testino to Dunhill, Etro, XX, Bohemia, Casa Dragones Tequila, Calvin Klein, and many more.
During my recent south-of-the-border excursion, I found myself in the midst of a gastronomic adventure as Another Company and Dunhill hosted “Dinner with Cornelius Gallagher” in both Mexico City and Guadalajara. Chef Cornelius Gallagher famed for his career bio that could easily be mistaken for the ultimate foodie bible (Daniel, Bouley, Lespinasse, L’Esperance, Peacock Alley, El Bulli, Oceana), and “Cocktail King,” Colin Asare-Appiah flew down from New York to wine and dine a standout group of Mexico’s crème de la crème.
From the color scheme of each venue designed to mimic the Dunhill boxes, to the models dressed as “cigarette girls” in custom outfits created by former Editor in Chief of Nylon guys, Mexico Claudia Guiterrez Padilla, to the one-of-a-kind drinks skillfully crafted by the Cocktail King, the events were a perfect blend of conception and execution to the utmost degree.
I sat down with Another Company’s Jaspar Eyears for an interview and some insight.